Borrowed executive leadership for diversification, development, and performance management.

Three functions an enterprise needs led but cannot always staff. Cast22 provides executive-level leadership for each, held with full accountability, on a fractional basis, for as long as you need it.

Start a conversation What we do

Three functions, one firm

Engage one function, or the whole arc. Because this is borrowed leadership, not a hire, you set the term — scoped to a defined duration, or held as long as the work needs, with no permanent cost left behind.

ESTABLISH · The Diversification Executive

We need to diversify revenue. We haven't settled on what, or how.

Diversification strategy · Vehicle & structure · Investment policy · Governance & capital committee

Establish →

DEVELOP · The Development Executive

A major project is on the table. No one on payroll can test it, then carry it.

Feasibility · Program definition · Cost modeling · Procurement · Execution oversight

Develop →

ALIGN · The Performance Executive

A portfolio underperforms what it could. No system holds it to the standard.

OS22 · Performance cadence · Portfolio standard · Center governance

Align →

	Establish	Develop	Align
The question	Diversify into what, through what vehicle, under what governance?	Can we build this project, and how?	How does the portfolio stay pointed the same direction?
The expertise you borrow	Diversification strategy, structure, and governance	Large-scale capital project development	Operating-system-driven performance management
What it leaves behind	A diversification thesis, a vehicle, and a working governance apparatus	A built asset	Entities held in alignment
Borrow it when	Diversification is on the table	A major project is being weighed	A portfolio underperforms its potential

The principal

The expertise, and where it was earned.

Jeff Castillo, Principal of Cast22 Ventures

Cast22 Ventures is led by Jeff Castillo. The expertise was earned firsthand across all three functions — directing enterprise diversification, building projects from the ground up, and leading diversified portfolios of operating companies from the corporate center.

In new revenue from diversification

$100M+

Created the diversification strategies that generated more than $100M in new revenue across multiple enterprises — the thesis, the transactions, and the capital structures behind them.

In development & redevelopment led

$60M+

The build side: programs carried from master plan and feasibility through financing and delivery, across hospitality, residential, and mixed-use.

On a business operating system

18 businesses

The performance side: implemented the operating systems and cadence to hold diversified portfolios to a shared standard.

Also: Executive Education — Corporate Level Strategy, Harvard Business School · Corporate Governance, Northwestern Kellogg · Nearly two decades of enterprise leadership.

Today. Cast22 is independently established and currently leads the development of a major hotel-and-arena program, its first mandate.